May

Why I Love Feedback.com

I love Feedback.com because it provides a free and easy way for people with genuine concerns — rather than snarky comments – to offer honest, constructive feedback about their experiences. Unlike Yelp!, Feedback.com solicits comments that help companies make positive changes since feedback is focused on action. For people and companies who care about authentic communication, Feedback.com is a must-try tool.

Sure, there are lots of tools I like and use for different purposes. I use Yelp! and PlanetFeedback myself. But Feedback.com holds promise as being what I’ve been waiting for – a “Rypple”-style tool for companies, meaning people can express themselves, proactively solicit feedback and no one gets hurt! And it’s totally free for consumers and even for single-location businesses.

So what’s different? Unlike Yelp!, where people who relish sharing excruciating details of their experience with drama or the more activist PlanetFeedback, Feedback.com is about making things better for everybody. It embodies the true spirit of communication and striving for continuous improvement.

It’s a win-win since Feedback.com benefits companies while tapping into the pervading drive for people to share their experience.

The easier it is for customers to provide companies with feedback, the more feedback they get; the more feedback companies get, the more likely they are to create – or refine — products or services that meet customers’ needs. Nonetheless, many companies make it difficult for customers to give feedback.

Afraid of being overwhelmed or perhaps of what they might hear, they limit feedback to a few hard-to-reach channels. Feedback.com, on the other hand, lets people give feedback in a way that is fair and accessible 24/7. For companies receiving negative feedback, however, directing customers to feedback.com instead Yelp! or PlanetFeedback offers clear advantages, since it is constructive for both the giver and the receiver.

I’ve heard rumblings of new features on the horizon, but as of now, here is how the innovative Feedback.com tool works.